About Us
We continue to grow and innovate, always putting our customers first. We are committed to performance. We don't make products just to look premium on a shelf. We make products for people who want better results than what they have been getting from the products already under their sink, in their laundry room, or in the store aisle.
Our Journey
1995
Our Journey Began
Before GoodHaven, our team spent more than 30 years working in home-care categories where performance matters, trust is earned, and products have to prove themselves in everyday use. We helped pioneer some of the country’s leading household solutions and served millions of happy customers.
JUNE 2025
GoodHaven is Born
GoodHaven is the result of everything we have learned, and a promise to keep raising the bar.
JUNE 2026
First Product is Launched
We introduced our flagship product, our 2-in-1 Toilet Bowl Cleaner Plus Septic Tank Treatment, to the market.
JULY 2026
Product Line Expands
Our flagship product expands to new fragrances and formulas.
JANUARY 2027
And Beyond
New products coming soon!
Our Mission
To create dependable, elevated home-care products and education that help real families get better results, care for the homes they are proud of, and feel confident in every routine.
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